Our Story

Our daily routines and little rituals aren’t just habits—they’re the secret sauce to long-term health, happiness, and well-being! Over many years, I’ve poured my energy into teaching and promoting the value of design and the importance of sustainability and social responsibility in all walks of life. Watching students take these values and weave them into their own lives and careers has been inspirational.

But I wanted to take things a step further. I dreamed of creating something that truly reflected my values—a brand I could be proud of! It had to be about self-care (something I have neglected over the years) but with a twist: natural, sustainable, and ethical—right down to the packaging. That’s where Just For You (JFY) comes in. Every brand we work with shares our mission—to be kind to the planet while championing the power of self-care.

As I said, I’ve had my moments of putting self-care on the back burner. But one thing I’ve always been mindful of buying products that don’t just feel good but do good—for both people and the planet.

That’s why I created the Just For You Beauty Box—to bring high-quality, sustainable products straight to your door and to remind us all that self-care isn’t an indulgence—it’s an essential. Because looking after yourself and looking after the planet should, and can, with a little thought, always go hand in hand! 💚✨

Self-Care

Self-care is more than a luxury,; it's a necessity that deserves a place in everyone’s daily routine. Small but meaningful steps every day help to nurture our mind, body, and soul. By weaving self-care into the fabric of life, we can create a foundation for well-being that is enduring and fulfilling.

Sustainability

At our core, we believe in simplicity and sustainability. Our identity is rooted in the organic and natural, being kind to the planet and kind to you. We champion materials and practices that are reusable and recyclable because caring for yourself and the planet should go together.

We work closely with suppliers, who share our ethos, to ensure self-care is accessible to all.

We value harmony with nature and want to help you create a feeling of well-being that is sustainable, with products and practices that look good, feel good, and do good!

There is no 'green washing' here and no subscription service to encourage you to buy more than you need, just buy what you want when you want it so there's no waste!

Iona